Rewarding American Success

It’s right around the corner! Is your travel arranged and hotel room booked? The Duro-Last® National Sales Seminar is being held Sunday, January 27 through Tuesday, January 29, 2013 in San Diego, California, at the Manchester Grand Hyatt.

The theme for this year is American Success Stories. At Duro-Last, we’re proud to be a company founded on the American principles of innovation, hard work, manufacturing know-how, and quality.  We also know that we wouldn’t be where we are without the hundreds of roofing contractors whose successes have inspired more than three decades of leadership, and we invite all of them to come and share this experience with us.

During Seminar breakout sessions, conducted by Duro-Last subject matter experts, our contractors will get valuable product, marketing, and installation information that will help them to be more efficient and productive. Each session is designed around a topic that we have identified as key to our contractors’ success. Topics include: installation and layout techniques, a Duro-Last product review, OSHA compliance, web marketing, construction law contracts, and our new and improved spec generator.

One of our General Session keynote speakers Rick Barrera, Wall Street Journal Best Selling author of How To Design A Branded Competitive Advantage And Deliver Extraordinary Customer Experiences, will share components of his book including ideas on branding that will help all of our attendees generate new marketing ideas in 2013!

Our other General Session keynote speaker, Captain J. Charles Plumb, a 28-year retired veteran of the United States Navy, will share his experiences in achieving success despite being held captive as a P.O.W. for over 2,000 days after his plane was shot down in North Vietnam.

Our Seminar will culminate when we recognize our authorized contractors’ 2012 sales achievements, plus honor our Contractor of the Year at the awards banquet.  This evening is a night where we celebrate the bond between our company and each contractor that sells and installs the Duro-Last roofing system. It’s recognition that we are more than a manufacturer for our customers and that these relationships are instrumental to the position we hold as leaders in the commercial roofing marketplace.

We’re looking forward to welcoming all our authorized contractors to the best three days in the roofing industry: The Duro-Last National Sales Seminar!