This year’s NRA (National Restaurant Association) Show was a success for Duro-Last®. With a 6% increase in attendees over 2011, the show was busy and Duro-Last had a very full booth all four days. Over 1,900 exhibitors and 61,000 attendees flocked to the McCormick Place in Chicago, Illinois where new products and services of all kinds were introduced.
The entire Chicago-area sales team for Duro-Last was in attendance. Regional Sales Manager, Mark Van Dorn gave new independent sales reps Scott Gaviati, Troy Osbourne, and Jeff Deneberg the ins-and-outs of the restaurant industry and how the Duro-Last roofing system can benefit restaurant owners. Having our local independent reps at the show made a great impression as many attendees already knew Troy and Jeff.
Duro-Last Sales Coordinator Ken Claes and National Account Representative Jason Dark demonstrated the long term benefits and energy savings that can be realized with the Duro-Last system. This included our new line of Duro-Guard™ insulation products. With four full days of exhibit time, they saw attendees return numerous times to the booth with additional questions. This increased our exposure to decision makers throughout North America.
Duro-Last will be attending NRA 2013, scheduled for May 18-21 at the McCormick Place in Chicago, IL.