Sales Seminar

2012 National Sales Seminar: An Event that Went “Beyond Boundaries!”

As we like to say, it’s the best three days in the roofing industry. Over 800 guests representing almost 200 roofing companies attended the Duro-Last National Sales Seminar, held in Clearwater Beach, Florida, January 29-31.

Our jam-packed agenda included general session presentations on our new Duro-Guard™ insulation product line, our re-vamped warranty program (we now offer 16), and updates to our marketing and sales activities. We were pleased to welcome featured speakers Robert Stevenson and Larry Winget to our general sessions as well.

Breakout sessions covered a variety of topics, ranging from business growth, to rooftop solar installations, to new EXCEPTIONAL® Metals product developments.

At our awards banquet, we were honored to present Parsons Commercial Roofing of Waco, Texas, with their sixth consecutive Contractor of the Year award. Congratulations Stuart Parsons and company!

In between, we managed to squeeze in some recreational activities, including our annual golf outing, beach olympics, a fishing trip in the Gulf, and our closing night, pirate-themed farewell extravaganza.

We chose our theme – “Beyond Boundaries” – because we’re proud of our history of breaking the barriers set by others in the roofing industry. Innovation, product portfolio, warranties – plus the roofing contractors that install Duro-Last products. Put them all together, and it’s not just good, not just great, it’s the best combination in the business!

We thank all our contractors for making the 2012 National Sales Seminar a terrific event, and we’re looking forward to seeing everyone at next year’s Seminar at the Manchester Hyatt in San Diego, January 27-29.

Closing Down the 2012 National Sales Seminar On Stage with the Pink Flamingos! (Click to enlarge.)