When it comes to our National Sales Seminar, “good” just doesn’t cut it. Our theme for this year’s event was “The Best Get Better” and, by many accounts, was the best Seminar we’ve ever held.
Our recent event in Orlando was the largest gathering we’ve ever hosted at a Seminar – over 1300 guests representing almost 200 authorized Duro-Last contractors.
We were able to celebrate an excellent sales increase in 2010 – 6.6% over 2009. We reached this because of the extraordinary efforts of our authorized contractors. In 2010, 23 Duro-Last contractors had sales over $1 million each, led by Parsons Commercial Roofing of Waco, Texas. This was the fifth consecutive Seminar where we have honored Parsons as the Duro-Last Contractor of the Year. They exceeded the $7 million sales threshold for the fourth year in a row, and in 2010 surpassed $7.5 million – the first contractor to reach that level.
We introduced several new products, including our standing seam metal roofing line and our Duro-Fleece™ System.
Other Seminar highlights included presentations by General Session guest speakers Mike Hourigan and Ross Shafer, and Breakout Session guests Hillary Bressler, Mike Hourigan, and Steve Hackett.
Since our beginning, Duro-Last has valued community involvement, and for the second straight year our “Partners in Goodwill” program recognized contractors who have been active in making the world healthier, safer, and stronger. This year’s honorees were Tomkat Roofing of Streator, Illinois; Slagle Roofing and Construction of Finleyville, Pennsylvania; Roof Management of Farmington Hills, Michigan; Nohava Construction of LeMars, Iowa; and Kelly Roofing of Naples, Florida.
Our popular Roofers’ Challenge was back at this year’s Seminar. Thirteen two-man teams competed by installing a Duro-Last roofing system on a small deck. They were judged on accuracy, aesthetics, speed, and workmanship. This year’s winner was Roofing Plus of Lawrenceville, Georgia.
We were also excited to announce that the 2012 Duro-Last National Sales Seminar will be held at the Hilton Clearwater Beach Resort in Clearwater Beach, Florida, January 29-31.
Again, we would like to extend our sincere appreciation to all Duro-Last contractors who made 2010 a great year for all of us. Have a terrific 2011, and we’ll see you in Clearwater Beach next January!