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PTOs: New to the Roofing Market?

Be careful what you read! Are PTOs a new competitor in the roofing market? No, it’s an acronym with some misplaced letters from the title of a poorly written magazine article. So much marketing misinformation gets presented as fact that it’s a wonder anyone can make an informed roofing decision. Following is some information that may help in assessing the credibility of statements made about roofing.

PVC roofing is made from two basic components: fossil fuel and salt. Fossil fuel is converted to ethylene and rock salt goes through electrolysis to retrieve chlorine – one of the most abundant elements on earth. These components are combined to produce the vinyl chloride monomer which is used with other components to create PVC membrane.

Europe was early to adopt PVC roofing as a single-ply system of choice. Contrary to some claims, PVC roofing is being sold throughout Europe and in fact enjoys by far the largest market share of any of the thermoplastic single-plies.

ENERGY STAR®, the Cool Roof Rating Council, Green Globes, and the U.S. Green Building Council, among other organizations, have developed programs to help specifiers and consumers make informed roofing decisions. The USGBC developed the Leadership in Energy and Environmental Design (LEED®) Rating System several years ago. LEED aids in the design and construction of buildings that minimize negative impacts on occupants and the environment

PVC membranes offer a host of relevant benefits:

  • White PVC membranes are among the most reflective on the market. The Duro-Last Cool Zone® membrane’s Solar Reflectance Index (SRI) of over 110 exceeds LEED requirements for Sustainable Sites Credit 7.2.
  • Recyclability is also a key element of many green design programs, and unlike other roofing materials, there are well-established programs for recycling PVC roofing membrane, including one offered by Duro-Last.
  • Because of its chlorine component, PVC is inherently flame resistant, unlike many other roofing products with higher carbon content. This makes fire ratings easier to achieve, and means that PVC roofing in general is less likely to emit toxic gases than other materials in building fires.
  • PVC membranes are highly flexible and can be custom-prefabricated before reaching the rooftop for installation. This reduces rooftop labor by minimizing jobsite welding by contractors. In addition, seam integrity is more reliable than for stiffer membranes that are made from materials other than PVC.

So, when evaluating systems for your next commercial roofing project, you may want to ask yourself “Why go with the PTO?” Check the facts; don’t be misled by misinformation, and make an informed decision.